How to make e-marketing a success?

e-Marketing

Without traffic, your website might as well not exist. Without marketing, it is very likely your site won’t reach its full traffic potential. The goal of e-Marketing is to draw customers to your site and keep them coming back.

Everyone can market anything on the web.

Everyone can attract hundreds and thousands of visitors to their website. BUT, the issue here is whether people who visit, buys your products.

Refering to this, the author recommended 3 tips to create blogs that get high traffic flow.



He suggested that showcasing one's blog in the USA Today blogger and podcast directory could actually be a breakthrough for many people out there. You can even get your first month free to see how much additional traffic you can get clicking to your blog from USA Today online and offline newspaper.

Here are the 3 tips in summary:

1) Be unique, or controversial
2) Invest in some awesome graphics
3) Google-boost your blog

However, it is not enough to simply follow these methods. Another site, click here, highlighted that it takes more than nice site design and a shopping cart to be competitive and make money.

We know that effective search and navigation leads to more people finding what they're looking for and, therefore, higher conversion rates. Which gives rise to the idea of "SEARCHANDISE" your way to success in the e-commerce and marketing world online.


This is accomplished by implementing classic merchandising techniques online -- powered by strong site search and navigation technologies to create what we refer to as "searchandising."

1) Selling Opportunities
2) Make Your Search Sell
3) Using the Search Box to Merchandise
4) Help Shoppers Make Decisions
5) Optimize Product Categories and Refinements
6) The Merchandising Side in Searchandising
7) Don't Leave Money on the Table
8) Making It Even Easier

Websites like JPL, business zone and a "How-to" site can also increase your knowledge and minimise doubts about your venture.

However, this article written by Kuzmeski caught my attention as she comments that Personalization is the key to success in e-marketing. With the advent of internet and taken-for-granted span of virtual and real space between businesses and consumers, one tends to forget that everyone likes to be treated specially and as a unique, respected individual.

Do read more if you are interested. article here.


From the brief session of gathering these information online, I've concluded that ultimately, different companies abide by different principles to market their e-commerce online. For the success map of one may not work for the success of another.

However, we must keep in mind that despite so, both modern and traditional principles(personalization of service) are crucial for one's online business to succeed and grow. and of course, i wouldn't factor out luck as a playing role. =D

Now that you know more about e-commerce, e-businesses, and e-marketing, are you ready to create one awesome site of your own?